What, you thought the home décor industry was going to escape millennial disruption?
Benjamin Moore offers consumers a choice of more than 3,500 paint colors. Sherwin-Williams, a competitor, sells a more limited but still substantial palette of 1,500 hues. To buy either brand, you generally have to visit a hardware store or big-box retailer like Lowe’s, select from an array of color chips and wait while the paint is mixed by an employee.
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